Biscuit Packaging

(for some reasons my photos are not uploading!)

What symbols/colour has the company used to persuade their target audience (children or
Adults)?

The biscuit is called gourmet crackers and coincidentally the company's name is "Tucker's". Its target audience is definitely for adults and this is shown through the colours that they have used in their packaging. Tucker's use very mature, neutral colours such as light brown, black and yellow for the packaging. The symbols they use are pictures of cheese and chives scattered around them. Also the motif which says "handmade and all natural", also attracts the more mature target audience.

What sort of message do you think the colours are trying to convey? Do the colours the
company has used for the packaging indicate taste/flavour?

The colours convey a very mature market. They are not too bright or loud, and really emphasises "gourmet". The flavour is "four cheese and chives". This is shown through their colour of yellow and the picture of cheese and chives at the top.

What style of typography has the company used (serif/san serif/italic/bold) and what does
this say about the brand?

The company has used sans serif all the way through with the exception of the text at the bottom which is in italics and more of a handwritten style type. This says that the brand is mature, upmarket and contemporary but still has the personal touch.

What materials/construction has company used to package the biscuits? In your opinion is
the packaging functional?

The company has used cardboard for its packaging, and then inside it has the plastic box which holds the biscuits, then there is a plastic bag to hold the box and biscuits together. The packaging is definitely functional, but there seems to be more then neccesary.

In your opinion is the packaging eco-friendly and/or sustainable? Why/why not?

In my opinion, the packaging is not that eco-freindly. There is too much plastic used, but the outside box is recyclable.